{"id":115,"date":"2017-10-06T13:11:32","date_gmt":"2017-10-06T07:41:32","guid":{"rendered":"http:\/\/pushti.in\/blog\/?p=115"},"modified":"2017-11-29T13:30:25","modified_gmt":"2017-11-29T08:00:25","slug":"live-streaming-video-trends-for-2018","status":"publish","type":"post","link":"https:\/\/www.pushtiwebindia.com\/seo\/live-streaming-video-trends-for-2018\/","title":{"rendered":"Live Streaming Video Trends for 2018"},"content":{"rendered":"
We expect some big changes in the video industry, and specifically in live streaming this coming year.<\/strong><\/h6>\n
1) 4K streaming becomes common<\/strong><\/h5>\n

In 2018, 4K live streaming<\/a> will become more of a norm. As one analyst puts it, “4K is now formally, concretely, and fully here to stay.” As internet speeds increase and video compression advances, this shift is inevitable. H.265 is expected to deliver 4K video at 15-20 Mbps (megabits per second), a speed that many home broadband internet connections can support.<\/p>\n

Last year, we predicted that 4K video would begin to emerge as a trend in the broadcast movement in 2017. That prediction has come true. On-demand video providers like Netflix and Amazon are already offering 4K content. YouTube also distributes in 4K, and many other broadcasters are coming on board.
\nIf you\u2019re a big broadcaster, you probably already have a plan for 4K. If you\u2019re a bit smaller, it\u2019s time to start planning. The world of content is changing, and we all have to adapt if we want to keep up.<\/p>\n

2) Virtual reality, especially VR streaming, is becoming more widespread<\/strong><\/h5>\n

VR refers to a wide range of technologies around video. The most common implementation is a headset that allows a user to \u201clook around\u201d inside a video or generated environment (like a video game). These headsets finally became widely\u00a0and more than 12 million units were sold.<\/span><\/p>\n

VR video is likely to be the future platform of choice. In the meantime, 360\u00b0 video is a bridge technology that is coming into its own. At DaCast we support 360\u00b0 streaming if your chosen video player, camera and encoder can support the format.<\/p>\n

NBA games are now available via NBA League Pass and NextVR. In 2018, more video players, web browsers, computers, and providers will be adding support for this technology.
\nGaming is likely to be one of the first areas to truly harness this technology.<\/p>\n

Sony\u2019s PlayStation-branded VR headset has already surpassed Oculus and HTC VR platforms. Look for more video pioneers to experiment and break new ground in VR streaming in the coming year.<\/p>\n

Live streaming, live streaming service in mumbai<\/a>, live video service providers in mumbai, lfacebook live service providers in india, youtube live, wedding live video, event live streaming, political event live video on facebook, political live video on yotube, live broadcasting of event on website and mobile app with saas, school live streaming of farewell function, college live streaming of farewell functions, religious event live video streaming, bhagavat saptah live streaming, moraribapu katha live streaming, art of living event live streaming, best live stream service provider in mumbai, live streaming in borivali, malad, mira bhayandar, live streaming of corporate events, live streaming of exhibitions.<\/p>\n

\"Virtual<\/p>\n

3) We\u2019ll do it live-a new chapter in YouTube\u2019s live stream<\/strong><\/h5>\n

YouTube mobile live streaming<\/a> will be baked right into the core YouTube mobile app. You won\u2019t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.<\/p>\n

Because it\u2019s built right into the YouTube app, mobile live streaming will have all the features your regular videos have-We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities.you\u2019ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses. And since it uses YouTube\u2019s peerless infrastructure, it\u2019ll be faster and more reliable than anything else out there.<\/p>\n

\"YouTube<\/p>\n

4) HTML5 video supplanting Flash entirely<\/strong><\/h5>\n

The roots of Flash go back nearly two decades. Using Flash for video tends to require greater battery and processing power compared to HTML5 video. Flash has also been plagued with major security vulnerabilities for years. Thus, major companies have backed away from Flash. Neither iOS nor Android support Flash formats. The Chrome browser has also pretty much dropped support for Flash. More and more CDNs (Content Delivery Networks) are following suit.<\/p>\n

Rising in Flash\u2019s stead will be HTML5. HTML5 video is simply more lightweight, faster, secure, and compatible. It\u2019s also open source, which is a big plus for many users.<\/p>\n

5) Video trend: HDR\/HFR is becoming the norm<\/strong><\/h5>\n

In 2018, both HDR and HFR will become increasingly common. They are increasingly supported on 4K TVs and monitors that are becoming the default display technology.<\/p>\n

This is partially enabled because HEVC and other next-gen compression standards make it possible to pack the extra data required for HDR or HFR into manageable file sizes. Over the coming year these technologies will begin to creep into more broadcasts and live streams. HDR (High Dynamic Range) is a technology that allows screens to display a wider range of tones, from bright to black. Whites are whiter, and blacks blacker. In between, there\u2019s more detail captured.<\/p>\n

High definition video doesn\u2019t support HDR. However, 4K UHD (Ultra High Definition) video supports a wider dynamic range. These images appear much more life-like.<\/p>\n

HFR, or High Frame Rate, isn\u2019t a new technology, but it\u2019s use is becoming more common. Traditionally HFR video has been used for sports. Delivering video at 60 or more fps (frames per second) makes motion crisp\u2014and allows slow-motion replays. However, the effect\u2019s usefulness isn\u2019t limited to just sports. Some visual studies have shown that frame rates from 60-80 fps and higher result in a more life-like, clear, and smooth video.<\/p>\n

6)\u00a0Should Live Streaming be a part of your Social Strategy ?<\/strong><\/h5>\n

We\u2019ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all. People love the spontaneity of livestreaming, and brands are finding it a viable marketing tool.<\/p>\n

So where does livestreaming fit in for you this year? What do you need to know?<\/p>\n

First, is Your Audience There?<\/h6>\n

Livestreaming audiences tend to be younger (under 30), depending on the channel. And there are a lot of livestreaming channels right now (and counting): Facebook Live, YouTube Live<\/a>, Twitch, and Periscope are just a few of the current livestreaming sites.<\/p>\n

So it\u2019s important to know your audience and determine which channels they\u2019ll use. For example, my 12-year-old son thinks Facebook is for old people like me, so he prefers Twitch and YouTube for his livestreaming needs. Knowing you won\u2019t reach the teen segment on Facebook is important if you\u2019re considering livestreaming as a strategy.<\/p>\n

What Do People Want to Watch?<\/h6>\n

I think we\u2019re moving away from the voyeuristic desire to watch people do ordinary things on video. As it pertains to brands, here are some strategies that are successfully attracting audiences:<\/p>\n

Question and answer sessions with a company representative<\/p>\n