\nMobile marketing SEO<\/a> techniques will be particularly important in 2017 with Google’s recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.<\/p>\n
#1: Voice search will be more than 25% of all US Google searches within 12 months. Despite this, desktop volume will stay nearly flat and mobile (non-voice) will continue to grow.<\/h6>\n#2: Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent.<\/h6>\n
2. Paid search marketing<\/strong> 3. Content marketing trends<\/strong> Video marketing is by far one of the\u00a0most effective marketing tactics.<\/p>\n Live streaming<\/a> is a powerful content marketing tactic because of\u00a0transparency<\/strong>. People love brands that are real; brands that talk, act, and look like them. They want to know what\u2019s happening behind the scenes, how brands actually are when others are not around. People want to feel as if they are having a one-on-one interaction with the brands they like.<\/p>\n Live streaming is also becoming popular because it helps create a feeling of community. You aren\u2019t just communicating with your followers\u2014they are also talking to each other. This takes the idea of social communications to the next level. Brands interact with their customers, and their customers interact with each other. Since a community is not something you can artificially create, this can be a big win for your company. The power of live videos is only just starting to be harnessed. In 2016,\u00a0only 14 percent of marketers\u00a0had used live videos. In 2017,\u00a050 percent of marketers<\/strong>\u00a0plan on using them.<\/p>\n 4. Chatbots<\/strong><\/p>\n Now you can with the help of chatbots, programs that exist within messaging apps such as\u00a0Kik\u00a0or\u00a0Facebook Messenger. They allow you to have automated conversations with your customers in real-time.<\/p>\n Chatbots can help you change your communication from a brand-focused perspective to a customer-focused one. You create a more personal relationship while addressing the specific needs of your audience.<\/p>\n Both types of chatbots allow your users to interact in a conversational format to get a solution to a need. If your bot has that solution, your user leaves the conversation happier and satisfied with your brand. On the other hand, if your bot can\u2019t give them an answer you can use the information taken from that conversation to create content around them. In 2016 preppy fashion brand Tommy Hilfiger\u00a0used a Facebook Messenger bot\u00a0during New York\u2019s Fall Fashion week to display their products and answer questions. It ended up with over 7,000 responses and an engaged audience.<\/p>\n 5. Mobile marketing (Mobile advertising, site development and apps)<\/strong> However, research shows that\u00a0retail conversion rates are significantly lower on smartphone, so there is work to be done for many businesses to optimise conversion on mobile, although they will likely always stay lower than desktop. 6. Social media marketing including Social CRM and Social Customer Care<\/strong> 7. Native advertising will flourish<\/strong><\/p>\n Back in the good ol\u2019 days, online advertising was defined by intrusive pop-up ads and annoying flashing sidebar ads. And it\u2019s important to remember that most of those ads were irrelevant and spammy. 8. Live video will take over (At least with social media and content marketing)<\/strong><\/p>\n Consumers have become accustomed to carrying around mobile devices and having practically anything they need right at their fingertips. Now, both brands and individuals have begun using livestreaming as a way to be more in-the-moment with their followers (capitalizing on that whole\u00a0#FOMO trend\u00a0of the last couple years). 9. The shift from Desktop-First to Mobile-First will continue<\/strong><\/p>\n Mobile search has always been an important component of SEO \u2014 and of digital marketing in general \u2014 so it\u2019s no surprise that its role continues to grow\u00a0as years pass. In 2015, Google released a mobile-friendly update to their search algorithm. Since this update, mobile-friendly websites have had the advantage over others when it comes to mobile rankings. 10. People are going to want to see the data<\/strong><\/p>\n Data is key to knowing the who\u2019s, what\u2019s, when\u2019s, why\u2019s, and how\u2019s of your marketing strategy. However, that doesn\u2019t mean analyzing data is easy. In all honesty, it can be boring and immensely time-consuming when done properly. Even if you analyze data every day, digesting all those numbers can be tricky. www.pushtiwebindia.com<\/strong><\/a> 2018 will be the year of the visitor\u2026 or the year businesses actually start taking their visitors\u2019 needs seriously. 1. Search Engine Optimisation (SEO or organic search) Mobile marketing … <\/p>\n","protected":false},"author":1,"featured_media":77,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":0,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/media\/77"}],"wp:attachment":[{"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pushtiwebindia.com\/seo\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"seo](\"https:\/\/mlb8lyauhfux.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/www.pushtiwebindia.com\/seo\/wp-content\/uploads\/2016\/05\/seo.jpg\")
<\/a><\/p>\n
\nGoogle AdWords is the most important form of Pay Per Click<\/a> and here Google has been pursuing their ‘Mobile-first’ strategy by building out these features.
\nIn the marketing world,\u00a0pay-per-click,or PPC , is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization\u2019s results to appear before competitors and the organic listings.
\nImplementing PPC into your marketing strategy offers a slew of benefits that emphasize its importance such as:<\/p>\n\n
Google will offer paid search ads in featured snippets, knowledge graph, and\/or carousels.<\/h6>\n
\nAccording to the Aberdeen Group, content marketing leaders experience\u00a07.8 times higher year-over-year growth\u00a0in unique site traffic. What\u2019s more, content marketing\u00a0costs 62 percent less\u00a0than outbound marketing, while generating more than\u00a0300 percent more leads<\/strong>. And companies that adopt content marketing get\u00a0six times higher conversion rates\u00a0than their competitors.
\nContent marketing has been in the top 3 for the last 3 years. According to the Content Marketing Institute, the three most commonly used tactics by B2B marketers are\u00a0social media content, case studies, and blogs. Most companies are implementing these tactics, which means it\u2019s getting harder and harder to\u00a0differentiate to grow your business.
\nThis year however, we have seen the arrival of new content marketing trends that are changing the way content marketing works.<\/p>\n
\nFurthermore, if you want to use a live stream later, you can easily record it and play it back to make it into a conventional video.<\/p>\nTwo Types of Chatbots<\/h6>\n
\n
\nUsing chatbots represent a win-win for both parties. Your company increases the relevancy of its content, and your visitors get better solutions.<\/p>\n
\nMobile was in the top 3 three years ago, but as more companies\u00a0have adopted mobile responsive web design and email templates they have seen less need to focus on it, or at least there are fewer opportunities for growth.<\/p>\n
\nMobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it’s a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimised. Instead, leading companies are looking at\u00a0adaptive mobile design approaches\u00a0which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.
\n‘Mobile first’ is also misleading if we look at the overall customer journey since often different devices may be involved at different points. So a better vision for mobile strategy is treating it as part of a multiplatform or multichannel strategy. As this data from comScore highlighted in our\u00a0mobile marketing statistics researchshows, the multiplatform ribbons for all countries are much broader than users who are mobile only or desktop only.<\/p>\n
\nWhen I meet marketers at events and training I find there is still huge interest in social media, thanks to its reach and options to engage audiences and encourage advocacy or ‘social media amplification’ to give it the full treatment.
\nOur\u00a0social media research<\/a> statistics summary\u00a0shows continued growth in social media usage overall, but with reduced popularity of some social networks in some countries. For example Twitter and Facebook are in decline or plateauing in many western markets while Snapchat, Instagram and Pinterest are still growing in usage.
\nTrends in social media marketing are often controlled by the efforts of the social networks to monetise and this has seen Facebook and Instagram, in particular make changes such that businesses now need to ‘pay to play’ to get the reach needed to have an impact.\u00a0They have continued to innovate in their targeting and remarketing options. Jason DeMeyers has these interesting views on\u00a0social media trends for 2018.<\/p>\n
\nWhile there are still plenty of ads like this,\u00a0native advertising\u00a0has helped online ads become more user-friendly. And to ensure that users don\u2019t click on unwanted ads, brands are required to\u00a0clearly label these ads as such. Websites like\u00a0BuzzFeed, Mashable, and even\u00a0The New York Time soffer sponsored content that relate the ads to content users are already interested in viewing.
\nBrands are also taking advantage of the native advertising potential on social media sites like Facebook, Snapchat, and Instagram. With Facebook pushing their Promoted posts and ads and Instagram releasing it\u2019s \u201cShop Now\u201d button, we\u2019re sure to see more online native advertising in the coming year.<\/p>\n![\"Native](\"https:\/\/mlb8lyauhfux.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/www.pushtiwebindia.com\/seo\/wp-content\/uploads\/2016\/05\/native-advertising.jpg\")
<\/p>\n
\nIn the past, brands chalked up their entire video marketing strategy to the hope that one of their videos would go viral. However, as video (live video, in particular) becomes a larger part of users\u2019 everyday lives, brands are going to have to work on continuously creating quality video content.<\/p>\n![\"Live](\"https:\/\/mlb8lyauhfux.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/www.pushtiwebindia.com\/seo\/wp-content\/uploads\/2016\/05\/Live-Stream.jpg\")
<\/a><\/p>\n
\nToday, many businesses are receiving more traffic from mobile search over desktop. In fact,\u00a0Moz performed a study\u00a0that showed\u00a020 out of 24 industry niches note mobile as their primary source of web traffic<\/strong>.\u00a0As technology progresses and\u00a0Google continues to reward those with mobile-friendly\u00a0sites over others, we have no doubt that the mobile-first trend will continue to rise and most likely overcome our desktop-first mentality.<\/p>\n
\nThankfully, there are\u00a0plenty of data visualization tools that can help. As technology evolves, so are visuals; and as more data visualization tools become available, the\u00a0more businesses are going to start using them. In addition, as narrative content grows in popularity,\u00a0the need for visual storytelling grows.
\nKeeping these technological and content marketing trends in mind, 2017 is probably just the beginning of the data visualization revolution.<\/p>\n
\n www.pushti.in<\/strong><\/a>
\n www.incabrescia.com<\/strong><\/a>
\n www.seospecialistmumbai.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"